Skincare routines used to be exclusively available to women. In the past, cleansing, moisturising and exfoliating was associated with a beauty routine and was mainly part of the female skin care routine. On the contrary, men were associated with toughness, strength and intelligence, not really paying as much attention to their daily “maintenance routine”. However, things have changed dramatically. Today, men view skincare and grooming differently. Their aim is also to look their best at all times and use products that can help them maintain a clean, oil-free and blemish-free complexion. Basic skin problems such as blackheads, spots and acne have a negative psychological impact and often lead to a loss of self-esteem and confi dence. Men are continuously seeking a solution which will not only improve their appearance, but will also improve their confidence.

The good news is that Annique has just the product for your man’s skin concerns!

180° Skin Elements for Men delivers functional, multipurpose, sensible skin care products for men. The range’s approach to skin care is no mess, no fuss for the man who chooses his own direction and navigates by plotting his own course. He is not bound by traditional rules and defies conformity. He is intelligent, masculine and resourceful and he uses skin care products that suits his lifestyle. 180° provides all the essential elements of necessary daily skin care for men, while protecting the skin against the elements.

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